Did you know...
Over 95% of the world's consumers live outside the U.S.
Less than 1% of U.S. companies export, and of those that do, 97% are small businesses.
Only 12% of businesses that export are owned by women.
According to the Office of the U.S. Trade Representative, women owned businesses that
export their goods or services, average $14.5 million in receipts, compared to just
$117,036 for women owned businesses that do not export.
Opportunities for
Authors & Publishers!
In addition to opportunities for businesses to export their goods and services, the international market also poses opportunities for authors and self-publishers to sell their books and position their author brands in countries outside the U.S.
According to the New Publishing Standard, the U.S. represents roughly 29% of the publishing market. With 71% of the publishing market outside of the U.S., you could be missing out on sales and an opportunity to impact people beyond our borders. If you haven't considered selling your books outside of the U.S., maybe it's time you did... and an international book fair is a good place to do just that. At these events, publishers, distributors, agents, and representatives from universities, libraries and government agencies from around the world show up actively looking to purchase translation rights, or books to sell or feature on their respective platforms.
THE FACE
BEHIND THE BRAND
For nearly 15 years, I've helped small businesses and authors position their brands in the marketplace through publishing, marketing and design services through my boutique media and communications agency, T. Jones Media.
In 2017, I launched and hosted the first International Black Business Week Expo & Conference, and in 2019, I followed that up with the establishment of The Collective- A Marketplace for Women. In both endeavors, the vision was the same. To introduce small, U.S. based brands to opportunities in the international marketplace. There is so much opportunity beyond the borders of the U.S., and my goal is to not only introduce those opportunities, but to also help you navigate them and position yourself for success. Today's market has proven that Goliath is no match for David. A small brand can make moves and be just as impactful as big corporations. The problem is that most of us have no inkling of how or where to start. I'm here to change that.
To the future,
Traneisha Y. Jones
OUR Results
Our very first time representing authors in the international space turned out to be a huge success! Our results included:
- Being the first and largest group of Black American authors featured in the 41-year history of the Sharjah International Book Fair.
- Four of our authors received offers to have their books translated and published in Jordan and Pakistan. Areas that before the fair, they never even considered distributing their books!
- All of our authors have entered the final phase to receive translation grants through our partnership with the Black Book Collective.
- Several of our authors reported an increase in book sales and other engagement opportunities including speaking, etc.
- Press mentions and features in 6+ media outlets, including Pulse 95, Sharjah's first English radio station.
